Seriously HTC? WTF?

Seriously HTC? WTF?

The world of smart phones around us is rapidly changing. You might not see it, but it really is.

It was only three years ago that Phonebloks was first heard of. Everyone was super excited at the concept of a modular smart phone. Why? Because all of the phones at the time left something to be desired, whether it be the display or the camera or the processor or the battery life. There was just no all around great Android phone.

Then came late 2013/early 2014. We started seeing phones with quad core Snapdragon 800 and Snapdragon 801 processors with 2500 mAh batteries, 1080p displays, and 13 MP cameras. You would pay a flagship price, but you got a great all around phone that would last a long time.

Then came late 2014 to today. 5 MP became the standard for front facing cameras and the OnePlus One was becoming increasingly popular, forcing OEMs to look at their pricing strategy a little bit more closely.

Fast forward to today. You can grab a Nexus 5X, Moto X, or OnePlus 2 for under $400. This is some top notch stuff.

Last week, HTC announced the One A9. The HTC One A9 was the answer to a lot of HTC fans’ prayers. After all, it has an AMOLED display, which fixes the terrible displays we’ve seen on the HTC One M9. It also uses PDAF in the camera, fixing the mediocre camera in the One M9.

It’s the perfect phone, right? Well, not so fast. The HTC One A9 is a mid-range, powered by a Snapdragon 617 processor. How much would you pay for a phone in the Snapdragon 6xx range?

Also, it looks like an iPhone, except it’s not an iPhone, but it looks like an iPhone. Yes, I know that HTC had the design first, but is the general public really going to see it that way?

Well, in today’s pricing model, you’d expect to pay around $300, right? HTC priced the One A9 at $399, which isn’t bad at all. The only problem with $399 is that it forces you to look at flagship phones such as the Nexus 5X, Moto X, or OnePlus 2.

Guess what! The HTC One A9 is only $399 until November 7. If you buy it after that, you’re going to be paying $499.

Now, for less than the price of the HTC One A9, you can get a brand new Nexus 6P. For the same price, you can get an iPad Air 2. You can get a Surface 3.

The HTC One A9 is going to be an awesome phone. It solves the two main complaints with HTC’s flagship, the One M9, including the display and the camera; however, how good can it be on eight ARM Cortex-A53 cores? Is it really $500 good?

The other thing to note here is that HTC is on the ropes. They keep losing money hand over fist. Maybe they should make the price a little more attractive to consumers. Instead of pricing the One A9 at $499, price it at $299.

About the author
Rich Woods

Being a computer programmer wasn't enough to fulfill his love of technology. In 2013, Rich founded For the Love of Tech and has been writing about his love of tech ever since.

  • Every announcement in the last 2 years by HTC has left me scratching my head. I think they have some neat ideas, but your absolutely right. These guys are on another planet if they want $499 for a midrange phone. It’s almost like they don’t want to sell any phones…