This is really weird. Like, really weird. I almost want to say that in a couple days, we’re either going to find out that this was a hoax a joke or Amazon is going to go back on its word here.
Apple TV and Chromecast are no longer allowed on Amazon.com. Well, as of October 29, they will no longer be sold.
Over the last three years, Prime Video has become an important part of Prime. It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion. Roku, XBOX, PlayStation and Fire TV are excellent choices.
The email sent to Apple and Google says:
Over the last three years, Prime Video has become an important part of Prime. It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion. Therefore, Amazon has implemented listing restrictions for the followings products:
o Apple TV o Chromecast o Nexus Player
Effective immediately, you may no longer create new listings for these products, and as of 10/29/15, any existing listings for these products will be removed. There will be no adverse impact on your seller account for the removal, but we request that you refrain from relisting removed products.
Roku, XBOX, and PlayStation all interact well with Prime Video and are not affected by this change.
Thank you for selling on Amazon.
Sincerely, Amazon Services
So let’s dig into this a bit, shall we? After all, that’s what we do here at For the Love of Tech. We look at the news and we ask ourselves, is this bullshit?
First, we might look at this and say that it’s just an anti-competitive move to sell more Fire TV devices. After all, Amazon did just release new Fire TV devices.
Probably not, since they’re keeping Xbox, Roku, and PlayStation around. We might say that it’s because Apple takes a 30% cut of anything sold on their platform, but that still leaves Xbox in when it shouldn’t be and Chromecast out where it shouldn’t be.
Let’s also be clear about something. Apple and Google are not the reasons that Amazon Instant Video isn’t available on their respective platforms. Amazon could easily implement the Chromecast API in the Amazon Instant Video app. Also, with the new Apple TV App Store, Amazon could make an app for them as well.
Amazon has historically been very good at making sure that their services are everywhere. That’s one of the reasons why I use Amazon to buy my movies and TV shows. After all, I don’t want to buy from iTunes, essentially locking myself into the Apple ecosystem.
The Apple TV move sort of makes sense. After all, until now, Apple was selective about the apps that go on the Apple TV and we have no idea if the new App Store will approve apps from competitors.
Chromecast is a mystery. I suppose that since the Chromecast API has been available for a long time now, Amazon has made the conscious decision not to support it.
Still, this just doesn’t make sense. I have no doubt that there will be more news on this subject over the next few days and I’ll be here to cover it.