By Richard Woods
The phone (or phamera) that we’ve all been waiting for is here. Over a year ago, Nokia released the Pureview 808 with a 41 mega pixel camera. The only problem was that it ran the Symbian operating system making it pretty much useless. A month ago, we all thought it was coming and it turned out that they got us all tuned in to see the release of the Lumia 925 and 928.
But now it’s here. The Nokia Lumia 1020 with a 41 mega pixel camera running Windows Phone 8 is an exciting thing to see, but at what price? The price tag is going to be a steep $299 with a 2 year commitment to AT&T. This means that at no commitment pricing it should run around $749.
Last time Nokia released a high end phone with AT&T they rolled it out for $99.99 with a 2 year contract which can be very attractive. I was immediately drawn to it being the Windows fan that I am but one thing drew me back. It actually seemed a little too cheap.
The iPhone 5 costs $199 just like the Galaxy S4, the HTC One, or the Blackberry Z10. It seems to me that for a flagship phone, $199 is the price you want to be paying. $99 is the price you pay for a mid-range phone, like the HTC First (better known as the Facebook phone), the Galaxy S3, or the iPhone 4S.
The price range of Lumia phones range from free to $99, but now for the 1020 they want $299? The Windows Phone is competing with the Galaxy Note now? If $199 is the price for a high end smart phone than what is the $299 bracket for? The answer is specialty phones. Phablets and phameras.
Although the Lumia 1020 is no doubt a specialty device it surprises me that they price themselves in the specialty phone price bracket. After all, their high end phone was in the mid range price bracket. Also, now that the 920 has been marked down to $49, is it really worth an extra $250 to have that 41 mega pixel camera in your phone? The pro software that will ship with the 1020 will be part of the amber update coming in August for the 920, 925, and 928. If you are a photo professional I would imagine that you are already using a DSLR, so it might just be a good idea to stick with that 920. It’s a fine device. I switched from the iPhone last month and I’m still not looking back.